Successful bio for a personal trainer. How to write? - FitWell Content

Tips to Write a Successful Bio For Personal Trainers

Blog Business tips Social media marketing Reading Time: 6 minutes
BY: jacob wildman

Any professional should have a bio for their social media or website. Your professional biography is the first thing people will read to understand who you are and what you do. The points you emphasize will determine how readers perceive you.

It’s critical to explain who you are and what you can do for new prospective customers when you’re new to the online trainer business or need to attract new clients. A well-written personal trainer biography is an excellent approach to accomplish that.

Still don’t know how to write a good bio for your work? Don’t worry. This guide will show you how to write a personal trainer biography, what to focus on, and what will be best for your field of employment. 

The importance and impact of a fitness trainer's biography on clients

A personal trainer biography is a short explanation of who your coach is and what they did in their life. 

Biographies help communicate your style and personality to prospective clients and highlight your portfolio. For example, look at the Denise Austin bio, which is simple and laconic, with nothing superfluous.

Lately, short biographies have been gaining popularity in the fitness marketing industry. This is not only because people’s focus has diminished but also because platforms often favor this format. Therefore, it is important not to write huge texts about your achievements. It is better to compose a short text that will motivate people to refer to you as an online trainer.

personal trainer biography

6 Tips for writing a successful bio

Writing about what makes you worthy of other people’s attention, and at the same time trying not to sound obtrusive, is like walking a tightrope. 

While there are many ways to write a personal trainer biography, from professional to light to humorous, good biographies are written in similar formats that are easy to follow if you have all the information you need. 

We suggest you read the 6 best tips to help you compose a successful bio to promote your fitness business.

Write about clients

It may be strange to write your bio, but put a customer story in it. You have to understand one simple thing. When your prospective clients read your bio, they don’t want to know everything about your life in great detail. They want to know what you, as a personal trainer, can do for them. 

Write about what you can offer clients and why you would be the best online trainer for them. Describe in general the service you offer, such as losing weight or gaining mass, or that you are a general round trainer and do both.

Experience and information

Along with a description of what you could offer your prospective clients, your personal trainer biography should include your experience. In other words, show that you didn’t just make it up but have worked with people. Maybe leave a link to your client’s testimonials before and after photos.

If you are just starting your fitness marketing, honestly mention it in the bio. Customers don’t like lies. Maybe you graduated from some courses or have the appropriate education. All this can be specified in the bio.

Brevity is the soul of wit

The likelihood that any of your prospective clients will sit down and read for 10 minutes about who you are and what you do is negligible. The biographies of the best personal trainers are small and brief. They contain the essential information you need: name, services, qualifications, contacts.

It is for this reason that many social networks have limited writing bios to 160 characters. Therefore, in your personal trainer biography, specify the information that is necessary for prospective clients and stop there.

fitness marketing

A good photo is a ticket to success

Many novice online trainers mistakenly believe that photos do not mean anything at all. However, having a good and high-quality photo is a way to establish trust between a personal trainer and clients. With your photo, clients will be able to visualize you and are more likely to remember you.

The best photo to choose is a professional one that indicates your field of work. For example, a professional photo taken at the gym will certainly help create the right impression.

Call to Action

To complete a personal trainer biography, you must motivate your clients to take action by your story. This can be a motivational phrase that will work for clients on a subconscious level. They will understand what to do next. Leave a form for the client to fill out and for you to call them back. An informed customer will definitely do that.


In addition to writing a successful bio, you need to keep your website or social media up to date. Here’s how it works: prospective clients look at the bio first and then at the page’s design. And even if you have a perfectly written personal trainer biography, a lack of relevant information will put off prospective clients.

If you don’t have the time or ability to come up with content, FitWell Content gives you a great opportunity to purchase ready-made thoughtful content. It’s a whole calendar for 2022-2023 with post ideas for every day. Over 700 post ideas are sure to leave no one indifferent. This calendar will be a handy tool because it will help you to control and adjust the number of posts you need.


No one will read for a long time. People can read 2-3 sentences and conclude, so the less information, the better.

Yes! Content is varied and interesting, so potential clients will certainly pay attention to you as an online trainer.

You can edit the content to fit your brand, but we don’t do custom content. For content questions, you can contact us, and we’ll respond as soon as we have the opportunity.

Leave a Reply

Back to top of page
    Your Cart
    Your cart is emptyReturn to Shop