When everything in fitness seems to be changing, with new opportunities and new challenges emerging every day, there are still tried and tested tactics that clubs can rely on to build their customer base.
Content is your best customer bait. The main task of content marketing is to inform people about the product so that they want to buy it and use it, and then come back again. In the case of fitness, they bought subscriptions to your fitness club or went to particular trainers.
It would be a blunder to build a marketing strategy and not include appropriate social media content and manage it. How can you stand out from the crowd in such a situation – how can you put yourself and your product above other brands in your niche?
Engaging content encourages people to take some action on your site, whether by likes on social networks, subscriptions, form filling, or other actions.
It is important to decide what specific action users should take before creating engaging content. This is the only way to create fitness trainer content that directs people to the right button, page or block. Otherwise, you would be shooting without aiming and not even be able to evaluate the result of your actions.
And the effectiveness of captivating social media content, like everything else, is evaluated by achieving the set KPIs. Here are the metrics you can track:
These are the simplest and most essential things to track.
Any content created as part of a content marketing strategy must:
This is the base you need to make your online fitness business content high quality. But you should do more to engage more people. Follow our tips on creating engaging social media content.
Videos and animations are always considered the top content that reaches the audience the best. You can easily create a nice and suitable version of engaging video content.Â
You can arrange a contest with the best photo/drawing/story about your brand or product. This will give you good reach and native ads. And your subscribers will be responsible for creating all this. Remember that you need to add a thematic hashtag that matches the topic. Also, choose a quality prize for the winners and publish the best work on your site: this will motivate users to create even more engaging content.
Lists are always great for the audience. For example, you can make a list of recommendations for gifts, promises, and plans for the year, as well as tips on how to sum up and correct the mistakes of the past properly. People will add such useful social media content to their bookmarks and share it with friends. The main thing is to initially approach the issue and not give banal advice, which is already full.
Offer the audience some goals for the year, which you will all work towards together. For example, read 50 books, donate some amount to charity every month, learn a new language, and do not miss the gym. Create a unique hashtag for this so that you can track the audience’s activity. And also offer them a nice bonus for participation. For example, a small discount on a service or product.
Determine which of the audience often and regularly supports your online fitness business with comments, makes orders and gives them a pleasant surprise – send some kind of gift or give a discount on the next orders without warning. These are already loyal customers this way, they will become even more dedicated and understand that the brand appreciates and loves them. This is a trifle for you, but it is an important motivator to treat you even better.
Write down the achieved fitness trainer results. Of course, here, you can list the successes and failures of the brand directly in its work, but you should not stop there. Tell followers about your employees’ favorite films, books, and music albums over the past year. Invite the audience to share their own results, and don’t forget to add a unique hashtag here too.
Tell your audience about your brand’s most popular products or services. Show which posts were the most viewed, and digest the most interesting that you had in the past year.
Before the engaging content finds the target audience, it is necessary to go through target audience analysis, strategy development, and hypothesis testing stages. It usually takes two to three months. After this time, we are still not talking about sales and, moreover, about building brand loyalty.
You can notice an increase in traffic on the site or subscribers on social networks after about three months from the start of the implementation of the strategy – provided that it is drawn up correctly. It usually takes six months to a year to increase sales with the help of content marketing.
The main mistakes that marketers or business owners make when implementing an engaging content strategy are:
Rethink the strategy and presentation of what you want to convey to your target audience. Content marketing uses methods that ultimately produce results and attract quality audiences. However, it must be borne in mind that this is achieved through a competent strategy and that as the business develops, it must be reviewed and adjusted.
To create a content strategy:
Quality content is material that has a number of characteristics: uniqueness, usefulness, practicality, information content, and which makes the user stay and study it.
To create a useful and understandable content plan you need:
Quality content is useful, structured, and easily written information that answers users’ questions. What is high-quality content, what should it be, and how best to present information to the audience and stand out from competitors – we will analyze further.
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